Biofach 2025: The Impulse Factory features guilt-free snacking with new FavaFit Peanut Rings
19 Feb 2025 | The Impulse Factory
Gijs van Maasakkers, sales director and owner of snacking brand The Impulse Factory, told us the company is moving beyond organic snacking with its latest range focused on guilt-free indulgence. At the recent Biofach organic trade fair, The Impulse Factory showcased its FavaFit Peanut Rings, which are organic, plant-based snacks based on high-protein fava beans. Van Maasakkers said the product combines taste and a good nutritional profile in an affordable product, which the company believes is the basis for success in functional snacking.
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