IFF Health Sciences: Market potential for science-backed healthy aging solutions is growing
09 Apr 2025 | IFF Health Sciences
Benjamin Milhau, regional marketing lead EMEA at IFF Health Sciences, dives into the growing consumer interest in products that support longevity and well-being, for example, in mobility, memory, energy, and overall maintenance. While the nutrition industry has been slow to respond to this trend, Milhau says it is starting to embrace healthy aging with innovative products. He sees market opportunities for brands that can offer science-backed solutions.
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