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Supplements top social media misinformation themes, EU Infoodmation finds

An EU-funded Infoodmation analysis of more than 540,000 social media posts, including around 24,000 food-related posts, found that supplements were the most common misinformation theme. Supplements appeared in 474 posts, followed by weight loss (256), superfoods (242), and detox (76). However, the researchers note that these figures do not imply that every discussion of supplements or weight loss is misleading. In a separate sample of 322 potentially misleading food communication examples, social media accounted for 63.4%, with short videos as the leading format, and the food industry as the largest source (52%). 
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Brain health supplements expand into digital overload and menopause brain fog
Brain health is rapidly evolving beyond traditional memory care for seniors, expanding into proactive cognitive support across all life stages, driven by generational consumer concerns, such as digital overload among younger generations and life-stage transitions including menopause. Nutrition Insight speaks to Balchem, Saanroo, Probi, and Kemin Human Nutrition and Health about trending functional formats, new clinical trials, and the growing demand for targeted neuronutrition. All studies cited were funded or conducted by the respective suppliers.
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TSI Group targets accurate precision nutrition at scale with Tailored Script
TSI Group notes that delivering “true” precision nutrition accurately and at scale is challenging. However, its CEO notes that new infrastructures and technologies are making it possible to achieve this. The contract manufacturing company argues that most personalized solutions focus on recommending existing products. The company positions its Tailored Script platform as one of the first to commercialize precision nutrition. The platform, used in China, recently expanded into the US and Australia with new manufacturing facilities and partners. It enables individualized formulations using health data, AI-assisted analysis, precision granules, and proprietary manufacturing technology. 
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Beyond Longevity: The science behind healthier aging
Discover how science-backed nutrition is shaping the future of longevity and healthspan. Stratum Nutrition’s latest white paper explores clinically studied ingredients supporting mobility, cognitive function, skin health, digestive wellness, and more, highlighting innovative formulation opportunities to help consumers age healthier and live better.

This Technical Paper is brought to you by Stratum Nutrition.
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SupplySide Global 2026: Nexira spotlights women’s health, sports performance & GLP-1 nutrition

At SupplySide Global 2026, Nexira’s Julie Imperato, marketing and communication manager, and Leslie Lannebere, global marketing manager for Health, explored emerging opportunities in women’s health, sports nutrition, and digestive wellness. They highlighted BloomEase’s potential for PMS support, backed by a study involving 167 women over four menstrual cycles, and new vascular health data for ViNitrox. They also discussed how acacia fiber can help address digestive comfort and nutritional needs among GLP-1 users.

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Fi Europe 2026 preview: Health, taste and affordability drive ingredient innovation
From clear protein drinks and prebiotic fibers to natural colors and sugar reduction, Fi Europe 2026 in Frankfurt, Germany (Nov 17–19), will showcase ingredients addressing manufacturers’ biggest (re)formulation challenges. Our preview explores what some of the world’s most innovative suppliers are bringing to the show, highlighting concepts and technologies designed to balance taste, texture, nutrition, sustainability, and cost, alongside opportunities across functional beverages, healthy snacks, dairy alternatives, and more.  
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Fi Europe 2026: Valio presents lactose-free recovery drink and nutrient-dense...
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At Food Ingredients (Fi) Europe (Nov 17–19), Valio will showcase how to turn popular industry trends, such as optimized nutrition and permissible indulgence, into successful products that consumers will repurchase. At the event in Frankfurt, Germany, Valio will highlight how to create more nutritional value, without compromising on taste or enjoyment, through its dairy science, innovative ingredients, and product formulation. 
Stratum Nutrition targets Taiwan’s super-aged market with Toong Yeuan...
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Stratum Nutrition has partnered with Toong Yeuan Enterprise to grow its distribution footprint in Taiwan and the broader Asia-Pacific region. The new agreement expands local market access to eggshell membrane ingredients natural eggshell membrane (NEM) and Ovolux for joint health and beauty-from-within, respectively. It also covers the company’s sage extract SageXtra for cognitive function and focus.
Meatly pitches cultivated meat as 52% of UK pet owners raise factory farming...
Biscuit with Meatly pet food
Meatly-commissioned YouGov research finds that more than half of UK cat and dog owners (52%) are concerned that their pet’s food comes from factory-farmed animals. 
Kate Farms founder readies Ian with 24-ingredient longevity gummy
Ian gummy pouch
Kate Farms and Lucky Energy founder Richard Laver has announced the upcoming launch of his new longevity-focused wellness company, Ian. The brand’s flagship product is a daily gummy sachet featuring 24 ingredients targeting mental clarity, antioxidant defense, healthy aging, and gut health. Each eight-gummy sachet contains 10 g of fiber, 3 g of sugar, and 40 calories and comes in the Dragon Melon Yuzu flavor. It is scheduled to launch on December 22.
AI diet plans match on quality but differ on water footprint, study finds
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A new study comparing AI-generated diets found that the plans scored similarly on diet quality but differed in environmental costs, and that the AI rarely gave the same answer twice. When researchers asked ChatGPT (5.5 Instant), Claude (Opus 4.8), and Gemini (3 Flash) to produce meal plans aligned with the EAT-Lancet diet, energy-adjusted diet quality scores were comparable across platforms, while water footprints of the suggested foods differed by up to 15%. 
“Hybrids are not a silver bullet”: Industry charts pragmatic path for protein...
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Food Ingredients First

Hybrid foods are emerging as a practical reformulation strategy as manufacturers increasingly combine animal-derived ingredients with plant-based and fermentation-derived alternatives instead of pursuing complete replacement.Competitive pricing and nutritional functionality are becoming central to their commercialization as the protein transition enters a more pragmatic stage.
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Fi Europe 2026: Cosun Ingredients targets GLP-1 and gut...
At the upcoming Food Ingredients (Fi) Europe 2026 trade show (Nov 17–19), Cosun Ingredients will display new food concepts that bring its portfolio of protein, fibers, prebiotics, and texture solutions to life. The company notes these concepts meet consumer demands and trends in multifunctional products, gut health, protein, and GLP-1 companion nutrition. Margriet van Gurp, manager of application and technical sales at Cosun Ingredients, tells Nutrition Insight that visitors can sample a wide range of concepts at the event in Frankfurt, Germany. 
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Nutrition & Health News
Taste and smell changes fuel cancer malnutrition,...
Cancer patients face unique challenges to food consumption that can lead to malnutrition and thereby reduced treatment tolerance and response. Experts at dsm-firmenich explain to Nutrition Insight how cancer and its treatment affect patients’ taste and smell, while calling for routine monitoring of these alterations, as they are often overlooked in clinical practice. 
October in review
Nutrition & Health News
October in review: GLP-1 nutrition, pharma-grade...
GLP-1 companion nutrition, microbiome science, and product substantiation continued to dominate the nutrition industry last month. We explored new opportunities at industry events in longevity and women’s  and metabolic health. In our October review, Nutrition Insight explores some of the month’s biggest stories, with industry experts urging GLP-1 companion nutrition complementing drugs and stronger clinical evidence for menopause supplements. Exhibitors at CPHI Milan 2026, Italy, highlighted pharmaceutical standards as a growing priority for nutraceutical manufacturers. At SupplySide Global 2026 in Las Vegas, Nevada, US, companies showcased innovations in women’s health, longevity, and the gut microbiome. 

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Gut health: Expanding opportunities in healthy agingNov2026

Innova Market Insights data indicates growing momentum for gut health in healthy aging, with launches featuring gut health claims growing at a 16% CAGR from October 2021 to September 2026. Consumers a...

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Next-gen supplements Nov 2026

Innova Market Insights data indicates that the supplement category grew at a 2% CAGR from October 2021 to September 2026. Vitamins & minerals were the leading subcategory for supplement launches, accounting for 27% of launches from October 2025 to September 2026. Dietary fiber and antioxidant subcategories had the biggest increase in launches.

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Brain health supplement boostersNov 2026

Innova Market Insights data indicates that concentration and focus are top of mind for consumers. Brands are responding by increasing brain health supplement launches. Europe leads brain health supplement launches at 45%, followed by North America at 32%. Vitamins and minerals are the leading subcategory at 31%, capsules are the top format at 33%, and citicoline emerges as an ingredient with great potential for innovation.

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Julie Imperato and Leslie Lannebere, Nexira
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SupplySide Global 2026: Nexira spotlights women’s health, sports performance & GLP-1 nutrition

At SupplySide Global 2026, Nexira’s Julie Imperato, marketing and communication manager, and Leslie Lannebere, global marketing manager for Health, explored emerging opportunities in women’s health, sports nutrition, and digestive wellness. They highlighted BloomEase’s potential for PMS support,...

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Beyond Processing: What Really Makes Food Nutritious
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SupplySide Global 2026 recap: Metabolic, gut & women’s health lead 2027 outlook
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SupplySide Global 2026: Bactolife’s Helm binding proteins block harmful gut compounds
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