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Green promotional banner for Vitafoods Europe featuring large “explore” text, event dates 5–7 May 2026 in Barcelona, and a “Book your ticket” button.
Vitafoods Europe 2025

Vitafoods Europe 2026 explores beauty supplements amid nutricosmetics boom

For the first time, this year’s Vitafoods Europe trade show will include a dedicated nutricosmetics spotlight, reflecting the rapidly accelerating beauty-from-within market. The event organizers note that innovation in this space is expanding beyond traditional supplements into functional foods, beverages, and longevity-focused nutrition as consumers link appearance with overall well-being. Ahead of the event on May 5–7, Nutrition Insight speaks with Francesca Berry, head of Content Programming for Vitafoods Europe, about what visitors can expect in Barcelona, Spain. 
woman drinking water from glas
Next-gen hydration: Functional beverages tap into holistic health
Hydration has evolved from simply drinking to quench thirst to a holistic health approach. Functional beverages formulated to optimize cognitive health, sports performance, and beauty are emerging as convenient on-the-go health solutions. Nutrition Insight speaks with experts from dsm-firmenich and Sirio to dive deeper into what consumers expect from functional beverages, must-knows for formulators, and the most sought-after vitamins and minerals filling different health purposes.
Curcumin on lab table in a bowl, and in supplement pills surrounded by lab equipment.
Longvida vs. standard curcumin: How Verdure Sciences bridges the bioavailability gap
There are decades of research into the potential health benefits of standard curcumin. However, standard curcumin has a problem — it is difficult for the body to actually use. It is not water soluble, it breaks down quickly in the digestive tract, and, even at high doses, it primarily delivers curcumin to the bloodstream in forms with low biological activity and short plasma half-lives. Verdure Sciences says it has solved that problem.
Natural skincare oils in glass bottles with dropper, surrounded by eucalyptus leaves and white powder on a clean neutral background
MenaQ7® — The Natural, Clinically Proven Vitamin K2, Backed by Nearly Two Decades of Clinical Evidence
Access the comprehensive scientific whitepaper on MenaQ7®, the world's most clinically proven natural Vitamin K2. From established benefits in bone and cardiovascular health to emerging research areas — all the evidence designed for R&D, product development teams, scientific affairs, purchasing departments, and brand owners who require evidence-graded data to support formulation decisions.This Technical Paper is brought to you by Gnosis by Lesaffre.
Gnosis by Lesaffre Webinar
Innovating Skin Supplements: New Folate Evidence for Beauty from Within
Whether you're developing new concepts or improving existing skin health portfolios, this webinar will offer the scientific rationale and strategic insights necessary to innovate confidently. While topical solutions are most common, new research highlights a powerful complementary approach: skin health from within.   This webinar explores how active folate is emerging as a revolutionary ingredient in next-generation skin supplements designed to combat photoaging at the cellular level.

Attendees will learn about the latest study results revealing the biological roles of folate in DNA synthesis and repair, methylation processes, and antioxidant defenses, all of which are directly linked to skin resilience and longevity. We will also highlight market trends and opportunities for differentiation in the rapidly growing nutricosmetics industry.
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Vitafoods Europe 2026 preview: Nutraceuticals, functional food & targeted wellness
At the Vitafoods Europe 2026 trade show (May 5–7), the nutraceutical industry will showcase its ingredients, functional foods, and new product applications for increasingly health-conscious consumers. In Barcelona, Spain, suppliers will gather to present the latest innovations in gut health, longevity, women’s health, beauty-from-within, sports nutrition, pet care, and metabolic health. Exhibitors are set to highlight proteins, postbiotics, probiotics, prebiotics, botanicals, enzymes, and flavors. We preview some of the standout companies and innovations.

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CSPI criticizes Trump administration for misleading MAHA nutrition claims
the white house
The US Center for Public Interest (CSPI) has deemed the Trump administration’s attempt to Make America Healthy Again (MAHA) to be misleading, claiming it is not based on science for a healthy diet, but may be rather harmful for consumers and increases the risk of diet-related chronic disease. A statement from the organization contends that MAHA uses “misguided” and “downright cruel” policies. CSPI points to the federal initiative’s recommendations of consuming full-fat dairy, red meat, and beef tallow, which disregard science-backed nutrition recommendations.
OmniActive expands EU botanical ingredient operations with new facilities in...
The Port of Rotterdam
India-headquartered OmniActive Health Technologies has inaugurated facilities in the Netherlands, including an office in Amsterdam and a centralized warehouse in Rotterdam. 
Vitafoods Europe 2026: ProBiotix Health to launch instant melt probiotics for...
YourBiotixMH Instant Melt
ProBiotix Health plans to debut an instant melt format for its YourBiotix Instant Melt formulation, which addresses long-term cardiovascular and bone health risks during menopause. The gut health solution is based on the company’s clinically validated probiotic strain LPLDL (Lactobacillus plantarum), blended with isoflavones, thiamine, and vitamins D and B6. The ingredient showcase at the upcoming Vitafoods Europe 2026 trade fair in Barcelona, Spain (May 5–7), where visitors will be able to taste test the new format that instantly melts on the tongue without any water.
Genes may play a role in vitamin D delaying and preventing diabetes, study finds
Vitamin D capsules
Vitamin D may help delay or prevent the progression of prediabetes, but only in people with certain genetic variations, according to new study findings. The condition is typically marked by higher-than-normal blood sugar levels that often lead to type 2 diabetes. More than two in five US adults have prediabetes, the study authors highlight. They discovered that prediabetic adults with certain variations in the vitamin D receptor gene had a 19% lower risk of developing diabetes when taking a high daily dose of vitamin D.
Supplement industry demands human trials to prove ageless vitality science
Old lady dancing with other women during group training in studio
With a growing aging population and consumers seeking nutrition solutions to accompany their healthy aging journey, the question of product validity among longevity supplements is coming into conversation. Nutrition Insight explores the biggest gaps between current ageless vitality claims on the market and the level of clinical or real-world evidence needed to support them with Valio, Akay Bioactives, Sirio Europe, Gnosis by Lesaffre, and Balchem Human Nutrition and Health.
The year of fiber: How Danone turns surging demand into scalable product...
Activia yogurts in supermarket.

Food Ingredients First

Fiber has moved from a nutrition afterthought to a formulation priority for F&B manufacturers, as Western consumers increasingly prioritize gut health to support their overall well-being. Food leaders like Danone view fiber as a long-term strategic ingredient, but success depends on balancing functionality, sensory performance, and scalable sourcing in fiber-enriched products. Innova Market Insights ranks fiber as the second most popular functional ingredient for consumers in the US, behind protein. Around two in five say they are highly interested in fibers, signaling a strong baseline demand. Although WHO recommends a minimum of 25 g of fiber per day, most consumers in developed markets fall significantly short, highlighting a persistent “fiber gap.”
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Key interview
Expert calls for tailored nutrition as GLP-1 muscle loss...
Menopause brings various health changes driven by shifts in hormones, metabolism, and body composition. It is a life stage where many women gain weight, and as a result, turn to GLP-1 drugs. However, these drugs make users lose more than body fat. They have been shown to decrease muscle mass, which is essential for blood sugar regulation, bone density, and strength, and especially important for perimenopausal and menopausal women. Nutrition Insight sits down with Cindi Stickle, a functional nutrition practitioner and certified menopause specialist, to discuss the emerging concerns about GLP-1 use for perimenopausal and menopausal women.
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Nutrition & Health News
Cargill showcases nutrition concepts to support active...
At the upcoming Vitafoods Europe 2026 trade show (May 5–7), Cargill will highlight how active nutrition is expanding beyond sports performance to address broader health trends, such as gut health, reduced sugar, and GLP-1-driven dietary changes. In Barcelona, Spain, the company will display a 30% reduced-sugar isotonic hydration drink, sugar-free gummies with the EpiCor postbiotic, a performance bar combining plant and dairy proteins, a high-protein nutrition shake, and bite-sized formats designed for portion flexibility. 
Young woman making choice, donut or apple
Nutrition & Health News
Industry urges nutrition focus to curb ultra-processed...
Scientists are calling out health-harming corporate tactics amid the global rise in chronic disease. They mainly target the manufacturing and marketing of ultra-processed foods (UPFs) linked to cancer, diabetes, neurocognitive disorders, and infertility. The literature review in the New England Journal of Medicine specifies five commercial products linked to 31% of annual deaths. UPFs contribute to 2.3 million deaths annually, trailing fossil fuels, tobacco, toxic chemicals, and alcohol. The review’s lead author calls for countering health harms by taking lessons from research on the tobacco industry.

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Performance protein trendsApr2026

Innova Market Insights data indicates that consumers are increasingly taking protein to improve their physical health. Protein bars and snacks, as well as powders and shakes, are the most popular form...

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Eye wellness support Apr 2026

According to Innova Market Insights, 16% of consumers globally have actively tried to improve their eye health over the past 12 months. Among these, one in three say that they choose supplements as part of their approach, highlighting a growing reliance on functional nutrition solutions to support vision and long-term eye health.

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Future of pet nutritionApr 2026

Innova Market Insights data indicates a 26% compound annual growth rate in global pet food launches between 2021 and 2025. According to their Top Global Trends 2026 in Pet Food, wellness is a key focus, and product attributes are driven by pet owners’ interest in clean label, health ingredients, and more.

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Promotional banner for Tirlán at Vitafoods Europe featuring a female boxer training, with event details including stand number 3J240 and dates 5th–7th May 2026.
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Meet the Tirlán team at Vitafoods this May

Meet Tirlán at Vitafoods this May on stand 3J240 to discover high quality dairy proteins and plant based ingredients. From performance nutrition to everyday wellness, our portfolio supports taste, texture, and nutrition, helping brands develop great-tasting, functional solutions that meet...

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Morinaga Nutritional Foods: Unlocking the science behind probiotic strains
Gnosis by Lesaffre Webinar
Webinars31:58
Innovating Skin Supplements: New Folate Evidence for Beauty from Within
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R&D program manager explores AI’s role in accelerating nutraceutical innovation
Vertical Novonesis banner promoting bio-solutions for women’s longevity, with event info and close-up of smiling woman.
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