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“Transparency Triumphs” crowned Innova Market Insights’ Top Trend for 2021

29 Oct 2020 | Innova Market Insights

“Transparency Triumphs” leads Innova Market Insights’ newly unveiled Top Ten Trends for 2021. Lu Ann Williams, global insights director, details these themes’ evolution in successful product trends. Another prominent trend is “In Tune With Immune,” with Williams observing how zinc and vitamins C and D are flying off the shelves. Other hot topics related to immunity include the microbiome and personalized nutrition.

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