Targeting the right market and the desire for organic
16 Oct 2019 | Brinkers
It is crucial to target specific audiences when marketing a product, as seen in Brinker’s spreads at Anuga 2019. Despite being virtually identical, the company has one line targeting young millennials who are aware of the environment, and another line targeting families. However, Claudine Vrooijink argues that across the board, consumers are fed up with brands like Nutella that are not organic and free from palm-oil. Instead they are turning toward other vegan offerings, which are also less harmful to the environment.
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