Offering new products in the popular sports nutrition space
06 Nov 2017 | Max Sport
Sports nutrition may have gone mainstream, both in its home market of Slovakia and in other countries, but Max Sport hopes to stay ahead with its new products. Jakub Mina´rik points to the company’s new concept of raw bars, known as its Raw Juicer range. They come in three flavors: beetroot currant, peanut butter jelly and cocoa mint. The concept is not just a simple raw bar; it has what Minárik describes as a “very juicy filling,” showing that the company is focusing on taste to help the product to appeal to the mass market.
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