New personalized nutrition opportunities
01 Apr 2019 | Kerry
Personalized nutrition is a broad term, which could encompass considering from on one side personalizing to someone’s gender, age or health condition, or you could go right to the other end of the spectrum where you can personalize based on genetics or gut microbiome. For Aoife Marie Murphy of Kerry, it is open to the consumer and what they really feel like. "We know that millennials are very interested in technology and are very interested in these customized solutions and want to have products that are unique to them. They want to have products that are targeted to themselves, so this area of personalized nutrition does feed into this need for inherently healthy products," she notes.
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