Hi & Fi Asia-China 2024 live: Personalized nutraceuticals drive biotics space in China
21 Jun 2024
Novonesis is continuing to grow its probiotics business in China alongside its HMO prebiotics. The expanding “biotics” space is being driven by a desire for more personalized nutrition solutions, says Jakob Dalmose Rasmussen, VP of Human Health Biosolutions at Novonesis. He shares insights into the Chinese market and introduces a product being launched exclusively in the country — SmartGuard for kids.
Traceability and strict safety standards are of growing importance to the Chinese market, which is showing broad interest in collagen ingredients. Henry Ye, general manager for Asia, explains how PB Leiner is demonstrating full traceability for its fish collagen due to a joint venture with the largest... Read More
InGood by Olga’s upcycled yellow pea ingredient Peakara has been designed for active and senior nutrition formulations. We caught up with Charlotte Bastian, business unit manager, who describes the concentrate as having a complex amino acid profile featuring unsaturated fatty acids and fibers with a chemical... Read More
The collagen market is booming in China and worldwide, says Laura Niemann, the marketing and innovation manager of the Beauty category at Gelita. She explains that while collagen has traditionally been used in China for years, consumers today seek science-backed data to support claims. She also dives into... Read More
Andrea Zangara, the head of scientific communication and medical affairs at Euromed, highlights how cutting-edge science, tradition and commitment to sustainability drive innovation at the company. He details new clinical research on Euromed’s cucumber and spinach extracts, which both support healthy aging —... Read More
At this year’s trade show, we spoke to IFF’s Benjamin Milhau, regional marketing lead for the EMEA region and Johanna Maukonen, director of global clinical innovation and translation. Milhau told us about the latest market trends in healthy aging, as younger people increasingly show interest in taking... Read More
At the ongoing HNC trade show, co-located with Hi & Fi Asia-China, Probi tells us it has witnessed rapid growth in the Chinese probiotics market, reporting CAGR growth rates double that of global averages. Along with it, the company has seen more competition. Sarah Wang, marketing manager APAC, sheds light... Read More
At this year’s Vitafoods Europe, Agathe Hermant, project manager for the nutrition range at Ingredia Dairy Experts, introduced the company’s latest concept for athletes, Raise UP. This shake features Ingredia’s Prodiet Hydrolysate B 40, a native micellar casein hydrolysate, and includes essential and... Read More
Nathalie Richer, human health business leader of Taste, Nutrition and Health at Symrise, told us at this year’s trade show that the company focused on three pillars: gut health and immunity, metabolic health and healthy aging. The company developed a natural sports drink alternative, HydraBoost, a coconut... Read More
At this year's Vitafoods, we spoke to Irene Plats, the global marketing and sustainability director of ingredient solutions company Essentia. Plats highlighted the company’s OmniBroth line of beef broth and OmniCol collagen solution, which aims to offer an alternative to the traditional collagen products on... Read More
Quatrefolic®, the biologically active folate, offers significant health benefits that span across life stages and health conditions, emphasizing its critical role in enhancing modern nutritional practices. Harness the full potential of Quatrefolic® and discover how it can support your health goals and... Read More
Kaneka Nutrients celebrated 15 years of its flagship ingredient, Kaneka Ubiquinol, at the recent Vitafoods trade show. Filip Van hulle, general manager of Kaneka Nutrients Europe, underlined the ingredient’s achievements in product forms and scientific developments, recently moving into women’s health... Read More
Poland-based manufacturer of botanical extracts, Greenvit showcased its visual health product Oculoxin and Rescovin, the company’s latest ingredient launch for immunity. We spoke with Rafal Pietruszynski, CEO, Greenvit at Vitafoods Europe 2024 who explained that there is a growing need for better visual... Read More
GC Rieber Vivomega launched a new microalgae-based oil with both EPA and DHA at this year’s trade show. Ståle Søfting, the company’s sales and marketing director, explained the industry need for algal-based omega-3s. He asserted that the company’s vegan oil’s efficacy and associated health benefits are... Read More
Paul Breslin, Ph.D. researcher at Monell Chemical Senses Center and professor of nutritional science at Rutgers University, US, discusses his recent findings concerning if and how the sweet taste receptor TAS1R2-TAS1R3 regulates glucose metabolism. Breslin further details the implications of the teams’ new... Read More
Krzysztof Lemke, CEO of Polish-based Aronpharma, told us that consumers are looking for new product formats in supplements, such as gels. In response to this trend, the company showcased its latest innovations at the recent Vitafoods trade show, such as syrups and eye health gummies. The research-based... Read More
Bart, the Polish producer of natural colors, flavors, emulsions and liposomal vitamins, launched its new Liposovit-Fe iron product at Vitafoods Europe 2024. There, we spoke to the company’s CEO Piotr Pietruszynski, who outlined how the liposomal iron (bisglycinate) supplement in powder form stands out from... Read More
We caught up with Dominik Mattern, VP science, business development and marketing and Jane Durga, scientific affairs and advocacy of Balchem Human Nutrition & Health at Vitafoods Europe 2024. The company’s strategic rebranding is in full swing in which the acquisitions of Kappa Bioscience K2Vital and... Read More
