Hemp drink start-up on avoiding CBD marketing
18 Dec 2019 | Hemponade
Functional beverages were out in full force at Anuga 2019, in Cologne, Germany. Joining their ranks was Hemponade, “the happiest tasting water,” according to Managing Director Marc Wibbels. He explains that the company is not promoting its natural CBD content due to the lack of research into the space. The drink contains cold-pressed hemp juice, with grape juice for sweetness and lime for freshness. The main trends it is tapping into involve clean label and sustainability.
