D-Ribose targets active consumer category “falling through the cracks”
09 Nov 2020 | Bioenergy Life Science
Dr. Michael Crabtree, director of scientific affairs and technology at Bioenergy Life Science, reveals how the company’s D-Ribose ingredient taps into the plant-based and sugar-reduction revolutions in tandem with its negative glycemic index. He also flags how social media influences may be excluding some interested in sports nutrition, while detailing how D-Ribose can address the energy and recovery needs of these newcomers.
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