Customizing nutritional solutions to Asian market needs
21 Sep 2018 | Activ Inside
At Vitafooda Asia, Activ Inside highlighted their collaboration with Aqurate Ingredients from Malaysia which has been in place for two years. Benoit Lemaire of the company notes: “The problem with active ingredients is that the taste comes from polyphenols and it is not a taste that Asian people like to consume. So we have to find solutions and looked for a partner to reformulate the active ingredients in order to find a good taste. The first thing required is to have the good fruits and then to work on the sweetness of the formulation. We are checking with Aqurate the different applications, whether a shot or functional drink.” The company highlighted a product for the Malaysian market in a sachet form (Memo-X from CellLabs), based on grape and blueberry extract for memory enhancement.
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