18 Jul 2019 --- The UK-based Eating Better alliance is aiming to reduce meat and dairy consumption in the UK by half by 2030. The alliance consists of over 60 organizations including public health bodies, farmers, MPs, environmentalists and animal welfare experts, and has set out 24 steps to achieve its ambitious target. It is also calling for a transition to an improved meat and dairy standard under its Better by half: A roadmap to less and better meat and dairy program launched in Westminster, London earlier today.