18 Jul 2019 --- Less than 30 percent of UK and US shoppers believe that grocery retailers are doing enough to help promote healthy eating, according to a Spoon Guru survey of over 4,000 adults. With 70 percent of respondents not having a good understanding of sugar, fat and salt content in foods, shoppers “crave” transparency and tools to help them make healthy choices. Additionally, with 48 percent of Brits and 45 percent of Americans admitting to eating less than one healthy meal a day, there is huge market potential for helping people reform their eating habits.