Scientific advancements in ingredient technology and consumer demand for effective products continue to drive innovations in the nutraceutical industry. We discuss scientific and consumer drivers of these developments, trending health areas and ingredients with Chris Tan, the CEO and founder of Malaysia-based Nexus Wise. “Advancements in the delivery technology such as microencapsulation, sustained release and liposomal technology are transforming the nutraceutical market by improving the viability and maximizing ingredient effectiveness,” Tan tells Nutrition Insight.
