18 Sep 2019 --- GoodMills Innovation is launching High-MAC wheat bran, an ultra-finely ground and stabilized novel wheat ingredient. This allows it to be metabolized optimally by intestinal bacteria, says the company. The launch follows the company’s investment of almost €10 million in expanding its plant for future growth in the area of intestinal health. Additionally, the product enables natural sugar reduction, tapping into this trend as well as the craze for gut health.