20 Jun 2019 --- Almost all Thai consumers (99 percent) are interested in improving their diets and a majority (82 percent) are happy for products to be reformulated, provided that taste is not compromised. This is according to a new report by Food Industry Asia (FIA) and research firm IGD. The first of its kind in Thailand, the report titled “Healthier Product Reformulation in Thailand” surveyed both consumers and food and beverage businesses to better understand industry efforts on delivering improved nutrition through reformulation, as well as consumer behaviors and perceptions of products that have been tweaked to become healthier.
