20 Jun 2019 --- A collagen drink advertisement by skincare supplement brand Dermacoll has been branded as making unfounded health claims by the UK’s advertising watchdog, Advertising Standards Authority (ASA). The advert was, therefore, in breach of the Code of Non-broadcast Advertising, Sales Promotion and Direct Marketing (CAP Code). The claims that the drink can combat signs of aging, reduce wrinkles and hydrate the skin came under fire from the ASA, who requested that the brand amends the advert.
