Learn how branded ingredients offer dietary supplement CPG brands a strong value proposition
23 Mar 2021 | BioCell Technology
Branded ingredients, particularly clinically proven ones like BioCell Collagen®, offer tremendous value from the entire supply chain to the consumer. CPG brands that use the BioCell Collagen ingredient in their finished consumer products can substantiate specific structure-function claims based on clinical data that they ordinarily would not be able to make otherwise with regulatory compliance. Under a licensing model, branded ingredient companies work closely with CPG brands to bring added value. The partnership allows them to leverage BioCell’s research and development, intellectual property, and cooperative marketing activities. It creates a win-win scenario for the entire supply chain to the consumer, who we ultimately want to keep happy.
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