Health and Wellness Webinar: How to Convey Overall Goodness
08 Nov 2018 | Innova Market Insights
Fifty percent of the US, Chinese and German consumers say they read the ingredients/nutritional label often or always (Innova Market Insights, Consumer Survey 2018). Mindful consumers are continuing to catalyze changes in the way that companies produce, package and label their products. Fruit and botanical extracts from herbs, spices, and many more are being applied as they have a strong natural appeal and attract to the today’s conscious consumer. Health ingredients such as fibers and protein are on-trend and development in sourcing, format and health positioning will drive new product innovations.
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