Sleep & relaxation solutions

Jan 2025

World of biotics

Dec 2024

Innova Market Insights data indicates a 6% yearly growth in biotic ingredients (Oct 2022 to Sept 2024). US/Canada led launches, with digestive/liver health claims taking 62% of NPD and kidney/bladder health claims growing fastest.

Beauty-from-within supplements

Nov 2024

Innova Market Insights data indicates a 21% increase in beauty-from-within supplement launches from July 2019 to June 2024. Of these launches, 45% occurred in Europe. Powder was the leading and fastest-growing format for beauty supplements.

Supporting immunity

Sep 2024

Innova Market Insights data indicates that global supplement launches with immune health claims have grown significantly, with a 13% CAGR from July 2019 to June 2024. In the most recent period (July 2023 – June 2024), Vitamins and Minerals dominated the immunity supplement category, accounting for 34% of new launches, with Vitamin C as the top ingredient at 36%.