According to data from Innova Market Insights, global launches of sports nutrition products have been on the rise, showing an average annual growth of 18% between July 2021 and June 2024. While sports powders remained the most popular subcategory, sports drinks experienced the fastest growth. Additionally,... Read More

Innova Market Insights data indicates that F&B, including supplement launches for healthy aging were increasing, featuring a 6% average annual growth between July 2019 and June 2024. Notably, the use of probiotic ingredients, specifically the Human-Residential Bifidobacteria for aging well is surging in... Read More

As consumers increasingly focus on healthy aging, ingredients that offer these benefits are gaining prominence. From April 2019 to March 2024, there was an 8% growth in global whey protein launches. During this period, 43% of these launches were sports powders. High protein claim was the most prominent for... Read More

Innova Market Insights data indicates that supplement launches supporting the gut-brain axis experienced a 25% average annual growth between April 2019 and March 2024. US/Canada is the frontline of these launches. Brain-mood health was the top positioning. Meanwhile, immune health claims were seen in more... Read More

Innova Market Insights data indicates that from April 2019 to March 2024, nutrition products featuring collagen ingredients had an average annual growth of 10%. Europe is the leader of launches for collagen supplements and sports nutrition. The supplement category leads in launches and is also experiencing... Read More

Innova Market Insights data indicates a 4% average annual growth in functional ingredient NPD from April 2019 to March 2024. Supplements take 67% of launches with functional ingredients, and there is a steep growth in concentrates. Caffeine is the leading functional ingredient, but Chaga Mushroom the fastest... Read More

Innova Market Insights data indicates that Europe and Asia account for two-thirds of global infant nutrition launches between April 2023 and March 2024, with Baby/formula milk remaining the top sub-category. Clean label led the launches, while plant-based infant nutrition is surging. This Nutrition Focus... Read More

Innova Market Insights data indicates that supplement launches for brain support are increasing rapidly, with a 14% compound annual growth rate between 2019 and 2023. Botanical/herbal supplements were the frontline of these launches. Various B vitamins are in the top ingredients, while several botanical... Read More

Innova Market Insights data indicates a 7% average annual growth in healthy aging product launches from 2021 to 2023. North America attributed 46% to these food & beverage launches (including supplements) with healthy aging claims in 2023. Additionally, there is a 9% growth for launches tracked with healthy... Read More

Innova Market Insights data indicates a 6% average annual increase in food & beverage (including supplements) launches containing cognition health support claims from 2019 to 2023. Europe was the leader of these launches in 2023. Supplements take 65% of launches with cognitive health claims, but soft drinks... Read More

Innova Market Insights data indicates that there is a 5% year-over-year growth in global food and beverage launches with dairy-based protein from 2022 to 2023. Sports nutrition is the leading category in launches with dairy-based protein. One out of three product launches feature a protein claim, while... Read More

Innova Market Insight data indicates that sports nutrition and supplement launches with prebiotic ingredients had a 2% compound annual growth rate between October 2018 and September 2023. Europe attributed to nearly half of the launches. Inulin remains the top prebiotic ingredient used. Digestive/liver... Read More

Innova Market Insights data highlights Supplements as the frontrunner of fiber ingredient launches from October 2022 to September 2023. The most prominently highlighted health claims on Supplements & Sports Nutrition with fiber ingredients centered around immune and digestive health.  Inulin was the leading... Read More

Innova Market Insights data highlights Europe as the frontrunner in baby & toddler innovations, claiming 43% of new product development (NPD) share from October 2022 to September 2023. While baby formula and milk dominated globally, baby drinks showed the most rapid growth and opportunities. Organic claims... Read More

Innova Market Insights data reveals a remarkable 28% average annual growth in global baby formula and milk enriched with human milk oligosaccharides (HMOs) across five years. Asia was the leader of these launches, with a 45% share from October 2022 to September 2023. While 2’-fucosyllactose was the most used... Read More

Innova Market Insights data indicates that supplement and sports nutrition launches with dairy-based proteins are gaining ground and have a 13% year-over-year growth rate from Jul 2021 to Jun 2023. More than half of these launches were sports powders. Whey protein isolate was the leading ingredient, but... Read More

Globally, 62% of consumers pay attention to health claims or labels while purchasing a product. As a result, there is an increase in product launches with various health claims, with Europe being the leader for these launches. Free-from and diet claims take the lead, while plant-based and vegan claims surge.... Read More