09 Apr 2019 --- Israeli seed technology start-up Equinom has launched a Product Profiler app, which enables companies to select plant protein sources and characteristics from a bank of genetically available traits. The “user-friendly” app gives food companies the option to choose seed varieties with the precise desired traits and genetic specifications that are naturally present. The company expects food and ingredients companies which use plant protein or legumes in their formulations to utilize the app, Itay Dana, Director of Marketing at Equinom, tells NutritionInsight.