22 May 2020 --- In the latest controversy within the children’s marketing space, Pringles-owner Kellogg’s is dropping advertisements for the snacks from the popular UK exercise sessions “PE With Joe” on YouTube, after it was exposed for “irresponsible advertising.” The UK Advertising Standards Authority (ASA) has decided not to pursue a formal regulatory investigation into the issue following one complaint, but health campaigners accused the food company of “irresponsibly” advertising Pringles to families on Joe Wicks’s Body Coach YouTube channel.
