Xango Explains Mangosteen Situation

27/03/06 The mangosteen, the ‘Queen of Fruits,’ revered for centuries for its nutritional attributes, is nature’s most concentrated source of xanthones, writes XanGo LLC a recognized category creator as the first company to market a premium mangosteen beverage, XanGo Juice, to consumers worldwide. Consumer attraction to xanthones is driven mostly by the phytonutrient’s powerful antioxidant properties.

Since XanGo created the category in 2003, consumer interest and sales for mangosteen and xanthone-rich products continue to surge dramatically worldwide, especially in Asian markets.

XanGo JuiceTM and our category are enjoying robust growth in the United States, Japan, Canada, Mexico, New Zealand and Australia.

The global sales surge of mangosteen products has sparked a gold rush as many companies race to manufacture and distribute products designed to capitalize on the category’s popularity.

Some of these products and their marketing claims are causing confusion among consumers and threatening to water down the category.

Companies, manufacturers, and distributors who aim to be part of this exciting category should heed the findings and the guidelines of credible scientific sources.

Recognized research supports the role of xanthones in immune system support, joint flexibility and intestinal health.

As a powerful antioxidant, credible studies show xanthones can help stop the harmful effects of free radicals in the body and can maintain cell integrity.

Xanthones help boost immune system health and support cartilage and joint function and flexibility.

As found in the mangosteen, xanthones help maintain intestinal flora and regularity. Studies show xanthones help support the body’s seasonal respiratory system.

Even with these credible findings, science is still catching up with consumer demand for the mangosteen and xanthones.

Ongoing research is needed to explore additional health benefits, dissolve misconceptions, and establish guidelines for required daily xanthone intake.

Despite some misleading claims in the marketplace, our category has not yet defined an accepted scientific-based required daily xanthone intake.

Consumers in pursuit of xanthone benefits deserve to know how many xanthones they need daily to reap the health benefits they desire when purchasing products in our category.

How many xanthones can your body absorb daily? How many xanthones are needed in a product to deliver the health benefits associated with daily xanthone intake?

Research-supported required daily xanthone intake will serve as a credible guide to consumers and will hold marketers accountable for their sales-driven claims.

This year, XanGo is leading the way for the category we created with scientific-exploration of required daily xanthone intake. In the coming months, XanGo is further advancing research into the power of the mangosteen and the specific benefits delivered by the Queen of Fruits.

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