10 Jul 2019 --- Baobab arguably falls into the trendy “superfruit” category, with the fruit pulp containing 50 percent fiber, as well as minerals such as potassium, calcium and magnesium. The fruit also offers up to ten times more vitamin C than oranges, and has more antioxidant activity than other so-called superfruits like mango, pomegranate and kiwi, according to Nexira, a baobab pulp powder producer. However, the fruit is yet to reach full-on “trend” status, but it is featuring in a promising level of NPD.