19 Jan 2024 --- Food noise impacts over half of individuals living with overweight or obesity, according to a new report by weight loss program WeightWatchers. Defined as “constant, intrusive thoughts about food that are disruptive to daily life and make healthful behaviors extremely difficult,” the organization highlights that food noise may reflect a biological contribution to obesity and calls to end stigmas on weight and weight loss medications. Food noise is not well-known, as only 12% of people surveyed by the company were familiar with the term, although 57% say they had felt the sensation. The intensity of food noise — which can be experienced by anyone — varies from person to person.