16 Jan 2024 --- Consumers and businesses worldwide join up during Veganuary when the UK non-profit of the same name encourages and supports people to try a plant-based diet for January. We meet up with Dr. Toni Vernelli, international head of policy and communications at Veganuary, to discuss the benefits of a vegan lifestyle, the goals of the charity’s annual campaign, its impact and how it’s changed compared to the first launch ten years ago. “The campaign is to encourage people to try veganism. We position ourselves as an organization to help people who want to have a go at it,” says Vernelli. “We give support, provide advice, meal plans and recipes and connect participants with other people who are also taking part and just try and make it as fun and collaborative as possible,” Vernelli tells Nutrition Insight.
