12 Nov 2019 --- Givaudan Active Beauty has unveiled a new, “unique,” vegan, biomimetic silk for hair care, boasting a sustainable production process. The new ingredient holds nourishing and protective properties for the hair. Crafted by white biotechnology, Silkgel is a “next generation of biopolymers” and can be more effective than traditional silicone, the company says. The launch comes as consumers are becoming increasingly concerned about the impact of their choices on the planet and to counteract it, many choose to go vegan or follow plant-based lifestyles. Veganism is growing rapidly in popularity globally and extends to the beauty space, Givaudan notes.
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