US market analysis from the Council for Responsible Nutrition (CRN) reveals that average personal budgets allocated to health supplements are consistent with last year, with the median monthly expenditure at US$48 in 2023 and US$50 in 2024. In its 2024 Consumer Survey, CRN suggests that personal commitments to supplements persist amid inflationary pressures to use less, despite 27% of participants mentioning cost as a barrier. Some supplement users purchasing products from healthcare professionals even report higher spending, with their median monthly bill reaching US$100.
