Researchers urge policymakers not to treat chocolates and candy the same way as other ultra-processed foods (UPFs) because their impact on health and weight substantially differs from other UPF consumption. Research reveals that these contribute fewer calories and added sugars to US diets, and the amounts consumed are significantly lower than other indulgent foods. The Georgetown University McDonough School of Business, US, and the country’s National Confectioners Association developed a white paper on US ultra-processed indulgent food consumption. The report leverages data from the National Health and Nutrition Examination Survey (NHANES) and a proprietary Natural Marketing Institute consumer segmentation.