03 Jan 2019 --- By the age of ten, children have already exceeded the maximum recommended sugar intake for an 18-year-old, according to new evidence from Public Health England (PHE). This is based on their total sugar consumption from the age of two. The figures, released yesterday, coincided with the launch of the Change4Life campaign from PHE, which encourages families to “make a swap when you next shop” in a bid to cut sugar consumption and renew focus on sugar reduction as a method to tackle childhood obesity.