08 Sep 2020 --- The UK government is urging the food industry to reduce excessive calories in everyday foods by up to 20 percent by 2024 to help tackle obesity. The new voluntary guidelines build on the UK’s COVID-19 and obesity measures. They include suggestions for a 10 percent calorie reduction for children’s meal bundles and for retailers making ready meals. The guidelines also propose salt reduction targets, a move supported by lobby group Action on Salt, which flags that further measures are needed.