25 Jun 2018 --- The UK government has announced new measures aimed at halving childhood obesity rates by 2030, including efforts to prevent stores from displaying unhealthy food at checkouts and to ban the sale of caffeine-laden energy drinks to children. Although industry and lobby groups have generally welcomed the announcement, the UK Food and Drink Federation (FDF) cautions that government restrictions to industry’s ability to advertise healthier options to shoppers, could jeopardize the success of the reformulation program. Building on the first chapter of the Childhood Obesity Plan, the new measures will also aim to achieve clear, consistent calorie labeling on menus in restaurants, cafés and takeaways.
