12 May 2017 --- One of the standout trends at Vitafoods 2017 was the rise of products featuring turmeric and its derivative, curcumin. “The market for turmeric is blooming,” Alexis Manfre, Nutrition and Health Category Manager at Naturex, tells NutritionInsight. “Turmeric has become the botanical superstar [globally]. If you look at the European market, the recent growth in the last year is 30 to 40%.”