19 Jun 2020 --- While immunity has long been a mainstay of the supplement industry, COVID-19 has created demand like never before. This has led to increased innovation and NPD in this space, as told to NutritionInsight by Laura Collins, Business Development Specialist with Kerry Taste and Nutrition, and who has a Ph.D. in Immunology. The company’s Wellmune brand has now revealed three major trends in immunity that have appeared since the pandemic took hold, which tap into healthiness as a way of life, as well as being proactive and building loyalty.
