28 Apr 2020 --- As digestive health continues to amass consumer interest, branded probiotics are a “key trend” to look out for, according to Dr. Donald Cox, Director of R&D at Kerry. Cox tells NutritionInsight that branded probiotics “give consumers a clear point of reference when browsing shelves crammed with products claiming to offer digestive health benefits.” He also explains that branded ingredients help people understand exactly what a product has been fortified with and allows manufacturers to showcase specific research. This builds consumer trust and gains their loyalty, resulting in repeat purchases.
