02 Nov 2022 --- New research from the University of Vermont, US, has found that the most viewed content on TikTok relating to food, nutrition and weight perpetuates a “toxic diet culture” among teens and young adults. The study’s authors further stress that expert voices are largely missing from the conversation. Published in PLOS One, the study found weight-normative messaging – the idea that weight is the most important measure of a person’s health – dominates on TikTok, with the most popular videos glorifying weight loss while positioning food as a means to achieve health and thinness.