01 Jun 2017 --- The wealth of nutritional information currently available through the Internet is allowing people to educate themselves on all things health and food related. Concerns around issues such as digestion drive consumers to increasingly self-diagnose, and experiment with personalized diets that they believe will improve their health. Pointing to the growing interest in microbiome, Lu Ann Williams, Director of Innovation at Innova Market Insights, notes that gut health is an important facet of this personalized nutrition trend, creating interesting opportunities for product development in a wide range of categories.
