20 Feb 2020 --- Nutritional products retailer The Vitamin Shoppe has launched what is branded as the fitfactor Weight Management System. Inspired by consumer research and backed by The Vitamin Shoppe’s scientific formulations, the system is an easy-to-manage, integrated offering of nutritionist-recommended, quality products combined with free nutrition coaching and an online community for support and education. The move comes as industry is seeing an increased popularity of weight loss-boosting and keto-related NPD, in line with one of the most popular diets of the previous year – the ketogenic diet.