09 Dec 2019 --- Brain scans are a key tool in enabling reformulators to create a product that consumers respond positively to at all levels of consciousness. This is according to Camilla Arndal Andersen, a scientist at DuPont Nutrition & Biosciences, who presented a TED talk about understanding taste responses. She highlights that data can be gathered about subconscious associations, for example between vanilla and sweetness, and harnessed to create healthier options for a consumer increasingly prioritizing better-for-you options.