02 Aug 2019 --- Personalization in nutrition is rapidly gaining momentum. Industry is seeing the trend rise with bespoke NPD and nutritional services becoming increasingly mainstream. From tailored gut testing to gene testing and wearable technology, the methods and techniques surrounding personalization are growing. However, while digital advances have made it possible for people to track their physical activity, personalized nutrition in its truest form has yet to be fully addressed. There is, of course, a basic understanding that a clean diet and regular exercise will lead to weight loss, a one-size-fits-all approach may not work for everybody. Macro- and micronutrient intake may differ among individuals. Each body is different and in-depth analysis can provide a clearer picture of what needs to be done.
