19 Dec 2018 --- Seven manufacturers and retailers will have to remove “no added sugar” claims from several of their products sold in the Netherlands. The Dutch Advertising Authority (RCC) reviewed complaints filed by industry watchdog Foodwatch and has ruled certain “no added sugar” claims to be false. The products in question contain sweeteners like date paste, apple juice concentrate and sugar beet syrup, which Foodwatch deems to be as harmful as sugar.