The UK Food Foundation and Competition and Markets Authority (CMA) both released reports warning of the high prices of infant formula in the UK. The CMA states prices rose by 18–36% from December 2021 to 2023. The Food Foundation highlights that the most expensive product on the market is twice as expensive as the cheapest formula despite being nutritionally comparable. Both reports emphasize that all infant formula products in the UK market are safe and suitable for supporting adequate growth and development, as they must comply with regulations on nutrition composition. However, the CMA cautions that there is a lack of timely, clear and impartial information about formula for parents and carers.