05 Jul 2019 --- A three-year online information campaign to increase the fruit and vegetable consumption in Europe’s younger generations is being launched by The European Fresh Produce Association (Freshfel) and Aprifel. The “Follow me to be Healthy with Europe” scheme will use influencers and monthly challenges under the hashtag #400gChallenge to encourage 18 to 30 year olds to eat at least 400g of fruit and vegetables a day, in line with guidelines set by the World Health Organization (WHO). The primary objective of the campaign is to increase awareness of the role that a balanced diet, rich in fruit and vegetables, plays in leading a healthy lifestyle in order to ultimately transform millennials’ dietary habits.
