26 Mar 2020 --- The consumption of nootropics has increased tremendously in recent years and these supplements have become highly sought after by consumers in need of maximum concentration and performance in their everyday lives. That is according to Núria Jimenez, Marketing Specialist at Lipofoods, who tells NutritionInsight that often brain supplements or nootropics help improve brain functioning, thereby improving memory, while elevating brain performance in a more agile way.