Gencor is showcasing Landkind Pure Salidroside at the ongoing SupplySide West trade show in Las Vegas, US (October 30–31). This ingredient is developed by Gnosis by Lesaffre in a fermentation process that bypasses the need to harvest endangered Rhodiola species. The first fermented salidroside bioactive has clinical data to support its efficacy in sports nutrition. On the show floor, Nutrition Insight meets with Christopher Bailey, Ph.D., Gencor’s director of Scientific Affairs, to discuss the ingredient and the company’s partnership with Gnosis by Lesaffre.