06 Sep 2018 --- Innovation in the dietary supplements and botanicals space has not been seen since chia took the market by storm six years ago, according to George Pontiakos, President/CEO of major botanicals supplier BI Nutraceuticals. Instead, the industry is focusing on transparency and cleaning up labels as US government interest in adulteration and transparency becomes increasingly demanding. Next on the agenda will be attempting to achieve the “holy-grail of health and wellness”: putting dietary supplement efficacy load into a food product, as Pontiakos predicts that the future growth of functional foods will come at the expense of dietary supplements. The current lack of innovation coincides with trade disputes that include 10 percent tariffs of Chinese exports of botanicals.
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