Consumers who use supplements are more likely to trust AI technology than those who don’t, according to a recent online survey. A majority (64%) of respondents who used a supplement within the past three months said AI is “generally positive for humanity,” compared to 40% of non-supplement users. The survey, commissioned by Ingredient Communications and conducted by SurveyGoo, collected data from 1,040 consumers in the UK and US. The survey indicates that more supplement users feel positive about using AI in the food and beverage industry — 55% compared to 30% of non-users.
