14 Aug 2017 --- Products and ingredients marketed as “superfoods” are exploding in popularity. Indeed, Innova Market Insights statistics show that there was a global increase of 47 percent in compound annual growth rate (CAGR) for new products with a “superfood” claim from 2011 to 2016. There was also a 15 percent increase in CAGR for new product launches with a “superfruit” claim.
