16 Nov 2022 --- A survey on breakfast cereals marketed to infants and toddlers in the UK has prompted nutrition and health experts at Action on Sugar (AoS) to decry the amount of sugar included in what is supposed to be the “most important meal of the day.” The organization is asking the current government to adopt and mandate the guidelines it laid out over two years ago. These guidelines could limit the amounts of sugar allowed in children’s food items, and also prevent the use of labels such as “no added sugar” and “only naturally occurring sugar,” which AoS states can give parents a false sense of healthiness.