05 Jun 2020 --- The Sugar Association has filed a US Food and Drug Administration (FDA) Citizen Petition to ensure the presence of alternative sweeteners and added sugar content in food is effectively communicated to consumers. The petition requests the FDA to issue industry-wide regulatory guidance so that labels clearly indicate the type and quantity of alternative sweeteners. The Sugar Association argues that “no/low/reduced added sugars” claims are misleadingly implying that new products are healthier than the traditional versions of the foods. However, this has reignited the longstanding debate around the potential benefits and risks of sweeteners, with the Calorie Control Council set to conduct a review of the petition.
